Welcome Pack
What would welcome new employees when they join Zest and how can we make them feel like they belong from day one?
The Brief
Tasked by the head of HR to create a more engaging experience for our new starters, we brainstormed and came up with a series of ideas for a welcome pack. This included personalised gifts that highlight who we are as a company, our values and how we want people to feel when they join us.
Items & Gifts
After we decided on the route we wanted to go down, the gifts we picked ranged from a coin worth the value of £5 linked to our reward system, a note pad, pen, branded water bottle, a mug, a custom Rubix cube and booklet with our events and team members included. We also donate £20 for all new starters to a local homeless charity in their name.
Culture Video
The HR team decided that the information in welcome books we gave to new starters could be displayed in a more creative and fun way. I thought about what we could create that was more engaging and fully represented our culture. This also had to be something that was good for the environment and could be regularly updated in line with our branding. I came up with the idea to create a video that almost replicated the welcome book. After working with the HR team to finalise a few details, I'm happy to share the new culture video we will showcase to our new employees. It's been a great project to work on and I've enjoyed developing my animation and editing skills.
My Portfolio
Zest - HQ
Zest - HUB
Van Fleet
Trophies
Grand Designs
Freelance Work
Zest Bites